Although natural products are great, the truth is that clean and natural products do not perform as well as synthetic and harsher chemical alternatives.
As an example, would water and soap clean better than bleach?
Nature itself is gentle and friendly. Trying to get "strong" performance out of natural products is like wanting a soft and gentle bleach.
It's an oxymoron.
But this is why people come to us at Iris & Orchid. We perform extensive research and testing to determine the highest quality ingredients that is not only natural, but performs just as well as synthetic products.
This is why it takes us 5x longer to develop a product than competitors. We don't sacrifice performance just to offer a natural product.